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The ZoomPanel team did not employ UX designers, and thus the site faced several usability and design challenges.

The ZoomPanel team did not employ UX designers, and thus the site faced several usability and design challenges.

This is the rewards homepage. It is the portion of the site I was tasked with redesigning.

This is the rewards homepage. It is the portion of the site I was tasked with redesigning.

I engaged in a brainstorming session with the team. We defined desired features, produced several design ideas, and identified personas.

I engaged in a brainstorming session with the team. We defined desired features, produced several design ideas, and identified personas.

In terms of look-and-feel, I decided early on to model ZoomPanel after SurveyMonkey Contribute. I wanted ZoomPanel’s design to reflect a common SurveyMonkey design language.

In terms of look-and-feel, I decided early on to model ZoomPanel after SurveyMonkey Contribute. I wanted ZoomPanel’s design to reflect a common SurveyMonkey design language.

This is an example of one of the product flows.

This is an example of one of the product flows.

This is a sketch of the new redemptions home.

This is a sketch of the new redemptions home.

This is a wireframe of the design.

This is a wireframe of the design.

I sought to increase user engagement by motivating them to complete another survey, or to share their gift card redemption on social networks.

I sought to increase user engagement by motivating them to complete another survey, or to share their gift card redemption on social networks.

This is the mock-up of the redemption flow. The components and color scheme defined here would serve as the standard for the future site-wide redesign.

This is the mock-up of the redemption flow. The components and color scheme defined here would serve as the standard for the future site-wide redesign.

This is the mock-up of the redemption confirmation page.

This is the mock-up of the redemption confirmation page.

I defined the pixel-level specification. I did it per component, and then page-wide.

I defined the pixel-level specification. I did it per component, and then page-wide.

I defined the styles and image guidelines as well.

I defined the styles and image guidelines as well.